BLOG 2018


Holmlands PR agency were behind promoting the UK premiere of "Hoji", a film about Eric 'Hoji' Hjorleifson and his life dedicated to skiing all over the World...
After 14 years of filming with Matchstick Productions, 'Hoji' gifts skiers with a long overdue glimpse into the journey of a modern day backcountry skiing pioneer. 'Haji' is an action packed and awe-inspiring ski movie that is inspiring and full of amazing footage. The culmination of over a decade of footage gives the viewer a glimpse in to the vision of the 35 year old Alberta native.

Eric 'Hoji' Hjorleifson spends the majority of his time in the backcountry throwing down heavy lines, huge airs, and harvesting Mother Nature's blower bounties. The photography for the UK premiere of Hoji took place at the stunning Charlotte Street Hotel in London, with its intimate 80 seat cinema it provided a great atmosphere for the films first viewing on UK soil.